Client: ECOE GROUP
Story of Indoor & outdoor
The lifestyles of real estate agents, buyers, investors are changing. Everyone is looking for flexibility, immediate access to true information, and fewer middlemen.
ecoe presents the all-in-one platform by constantly collecting, inspecting, and evaluating to empower you with unparalleled data and connect you with the right professionals, bring out the true values you deserve from your property.
Ecoe had the ambition to deepen technology to reshape real estate, demonstrate that ecoe was categorically different, drive the business forward, and bring out the true values to property and homebuyers.
The challenge was to transform what makes ecoe special, set it apart from the competition, and make people love it and connect.
It’s the purpose of driving ecoe and visual identity to become a destination – investors, agents, buyers, sellers, renters, and brokers.
The identity had to stand out in a crowded market, communicate freshness, creativity, energy.
Flexible but unified, functional, but friendly. Doing so would help win backers in challenging markets.
letter mark “e” by an abstract geometric symbol of the lock that represents the smart search tool to simplify your home search.
Within each symbol and pattern is subtle meaning and connotation of search, connection, technology, resource, definition and apply on central to design system, we created a layout visuals flexible in stationery, marketing collateral and also animation visuals in digital representing the evolution of technology and brand values.
ecoe logotype has bold and classic type proportions and is derived from a modern geometric font. It feels contemporary yet timeless by giving thorough attention to each custom detail.
“Indoor & outdoor are together in unique compositions layout. The suite of pattern elements is used as a tool for storytelling to shape value and message, and promise.”
“Our concept is Indoor and outdoor. Inspired not only our symbol and key visual identity but also it's meaning. We know that finding a home is like finding the other half of life, ecoe, to help find the place people want to live. An identity stands for optimism about the future.”
By developing visually dynamic, from expressive to functional, we build the business strategic connect to the brand and brand connecting to people.
Indoor & outdoor are together in unique compositions layout. The suite of pattern elements is used as a tool for storytelling to shape value, message, and promise.
Overall, the brand is energetic, and identity has enabled Emergence to differentiate itself from launching day, providing confidence. It’s the purpose driving ecoe to become your destination – the destination of investors, agents, buyers, sellers, and renters.