Life Value

Established in 2000 after separating from a joint venture with Stada, Stella Pharm is now one of Vietnam’s leading generic drug manufacturers. It produces hundreds of prescription and non-prescription drugs and consumer healthcare products, serving millions of patients in over 50 countries worldwide.

In collaboration with Bratus, Stella Pharm aims to emphasize community health through the image of dedicated research professionals with the following objectives.

We created the brand concept “Life Value” to express Stella Pharm’s core values and mission: To inspire and build a better future for the community. This concept emphasized our dedication to improving human health through deep understanding and extensive research in the pharmaceutical industry.

The symbol features a protective shield, highlighting the drug’s therapeutic properties. The star represents faith and hope in health, and the heart shape evoke passion and dedication of a medicine maker. The logotype typeface has been carefully selected and refined, creating a friendly humanist sans serif style. It performs well in various size and harmonizes with the overall design.

Primary brand colors are Lemon and Yellow, symbolizes hope, positivity and energy, reflecting our mission to improve quality of life through healthcare solutions. Secondary colors give the brand a fresh take, ensuring a flexible and consistent visual identity across various applications.

Stella’s visual language drawn inspiration from the intricacies of genetic codes and the multiplication of growth cells, symbolizing our commitment to the transformative power of science through cutting-edge innovation. Using geomtric patterns, including grid lines and dot motifs, reflects our scientific expertise and focus on improving human health. These patterns forms a distinct visual framework, ensuring consistency across various communication mediums. The system allows diverse expressions while maintaining an unified brand presence through layouts, typography, imagery and content.

The layout system based on grid lines and geometric patterns, ensuring consistency across various communication mediums. This design framework allows for diverse expressions while maintaining an unified brand presence. It supports multiple applications, from digital interfaces to print materials, with each element designed to work seamlessly, creating a cohesive and recognizable brand experience.

Stella’s brand space design prioritizes functionality, comfort and brand culture while embodying the spirit of pharmaceutical research. It intergrates visual language and architectural elements to create a harmonious environment that reflect its core values and mission. With goals of optimizing user experience, building brand culture, embodying the spirit of pharmaceutical research, visual identity and aesthetic appeal.

Using microscopic pictures, we create geometric language to design visual patterns that reflect the concept of human organ systems and drug treatment. This creates a key visual system for 12 different categories with conceptual graphics in geometric forms. Each category key visual reflects the concept of human organ systems: Joints, Bones, Cells, Microbe, Immune system, Genetic chromosomes, Neurological, Stomach and their operations show how products cure diseases.