Enhance
Original Value

Minh Tien is strategically positioning as a coffee market innovator, focusing on strategy, purposed messaging and positioning. Our goal is crafting an inspiring, compelling and meaningful brand to deeply connect with the coffee community. We want to enhance coffee potentials, bringing values to employees, farmers and partners.

We get inspiration from the elevation of mountains in coffee-growing regions to reflect our vision of enhancing coffee values through brand concept.

We construct powerful storytelling through the metaphor of elevation lines and latitudes, using them as brand expression core, visual, imagery and message.

We constructed a new brand system for Minh Tien Coffee, helping them build and share their story. The content can be able to adapt in a wide variety of cases and applications, seeding messages to communicate to people with many different backgrounds, roles or expertise.

Our display typeface details are inspired from beans and powder, reflecting coffee characteristics, make them impactful, unique and lively.

We foster a connection between coffee lovers and growers through inspiring stories of beans origin. This can grow to be a refined community of coffee enthusiast.