Sector: Food & Beverage
Client: Calofic
Location: HCMC


Packaging audit
Brand concept
Brand architecture
Packaging design

Simply - Savour pure oil to the fullest

For many years of experience, Simply has built a solid history of quality; the Simply products cooking oil is part of the Vietnamese daily lives.


Bratus collaborated with Simply to redesign packaging cooking oil in Vietnam to build up brand identity, improving shelf display and brand loyalty.

The packaging needed to stand out on the shelf and sit well in an elegant kitchen environment.

With Simply, we wanted to avoid having them look over the posh, exclusive but instead friendly, modern for mass market and affordable character.

Brand concept

The brand concept “Savour pure cooking oil to the fullest” is inspired by the brand value. The image also reflects that the advanced nutritions of Simply oils are the essential elements to nurture your hearts and everybody.

Design strategy

The packaging has been designed to highlight the distinctiveness of the series, which delivers the message of purity and health.

The key visual is inspired by the oil drops and the surface movements recalling the oil flow and mixing clean illustration with organic details that visually transmits concept. Product origin represents the collection of nutritious factors.

Inside, the oil drop was purposely used for the refractions and reflections created by the transparency of the oil inside it.

The design is also well enhanced with the cleanliness of the overall layout with their transparent space and content were placed in areas bordered by drop shapes.

For the various products, we selected the color palette of different colorways for the two varieties of oil: Yellow for the rice oil and blue for the Soybean oil.


The packaging is outstanding and attractive, with the transparent oil drop shape connected when two bottles are set side by side. We also apply user interaction to the packaging to excite the customers and get more attention on shelves unique targeting a housewife woman.