Ocany

Sector: Food & Beverage
Client: OCANY
Location: HCMC

Scope

Brand strategy
Logo
Visual identity
Brand guideline
Packaging
Art direction

Slide show

Rhythm of Life

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Context

Consumers rarely distinguish between different water brands in Vietnam’s highly competitive bottled water market. Most focus on basic functions, overlooking the chance to foster a healthy community. Ocany was created to connect and inspire a positive, active lifestyle.

Challenge

Addressing four key opportunities and advantages for Ocany:

Standing Out in a Saturated Market
Creating a new and distinctive image in a landscape crowded with bottled water brands.

Inspiring people to move

Developing a brand full of energy and style for young people, linked to their daily activities.

Design that Supports Growth
Creating a design system that facilitates easy operation and management across a broad market density.

Sustainable Design for the Brand
Combating the short product lifecycle typical of FMCG brands by creating a timeless design to build a lasting identity.

Brand Strategy

We created a powerful strategic positioning concept for the brand with “Life Rhythm,” reflecting the value of water and lifestyle by promoting five core values: Exploration, Inspiration, Connection, Sharing, and Community. This became the guiding principle for creating the visual identity system and product packaging.

Logotype

The brand concept “Rhythm of Life” was developed to mirror water’s role in fostering inspiration for exploration, experience, and connection. The logo representing the movement of water and a positive lifestyle.

Movement – Fashion – Premium – Lifestyle