Juice Smile

Sector: Food & Beverage / Retail
Client: Nafoods Group
Location: Nghe An


Brand strategy
Brand platform
Brand contents
Packaging design
Marketing material

A fresh juice to boost up your energy with smiles

The Challenge

JuiceSmile is the naturals’ fruit juice concentrates produced by Nafoods Group, a Vietnamese leading brand in the field of vegetable production, packaging and distribution. Juice Smile product line is extracted from five different fruits (red grapes, pineapples, pomegranates, oranges, and passion fruits), which can be personalized into consumer’s favorite recipes and flavors.

Our Solution

Starting with the overall strategy, Bratus position and highlight the JuiceSmile’s core values. The main concept ‘Nature’s perfection’, along with the message ‘Drink it your way’, are the inspiration for consumers who love to customize and go creative with their drinks. The design was then illustrated with watercolor bringing a pure, natural feel to the product. Meanwhile, Juice’s packaging color reminds us of the original fruit’s color that conveys the natural and organic factors of the product. The hand-painted illustrations make the brand image outstanding among other products in the competitive market.

“The packaging’s colors and images reflect the organic extracted juices which are rich in vitamins and nutrition”