Gac Day

Sector: Food & Beverage
Client: Nafoods Group
Location: Nghe An

Scope

Brand audit
Brand strategy
Brand name
Slogan
Packaging
Communication guideline

Slide show

Nutrition drink help balance nutrition, enhance body system, and fight against cancer.

Slide show

Design Awards

USA – HOW International Design Awards

Japan – Top Awards Asia

About Brand

GacDay is a daily nutrition drink that is specially developed to relieve inner health, protect the cardiovascular system, contribute to cellular rejuvenation, strengthen the immune system. Its rich composition, including powerful antioxidants-vitamin and Lycopene helps prevent cancer while betacarotene helps improve eyesight and skin health.

Brand name GacDay is the wordplay of its Vietnamese pronunciation. Day means 24 hours but also refers to demonstrative pronoun “this is” in Vietnamese. Accordingly, GacDay is a friendly and memorable name of Gac puree to help enhance body system, balance nutrition, and fight against cancer.

Product concept

Gac puree originated from Viet Nam is extra rich in Vitamins. The recipe of mixing Gac flavor and other complement ingredients (strawberry puree, red grape juice, blackcurrant juice, carrot concentrate, hibiscus, sodium benzoate, potassium sorbate) is researched by European experts for natural and healthy lifestyle in the middle of a worrisome day.

Brand concept

Strategy for Gac Day is positioned as a healthy and natural product that will strengthen the immune system, purify body , provide energy and essential nutrients for a tiresome day.

Design concept

Concept is a combination of purity and simplicity, recognized by two splits bold solid colors. Red represents the product color and positive energy while white reflects the harmonization and serenity spirit in meditation philosophy
Typography and content is chosen as clear and stand out white displayed on red background. Bottle is made of recycled plastic that is suitable for transportation, preservation from Europe to Viet Nam, then to B2B channel.