Sector: Fashion
Client: Mattana
Location: HCMC


Art direction
Packaging design
Icon design

A premium packaging to represent strong and masculine gentlemen

The Challenge

Mattana is a brand of NBC – a top garment corporation in Vietnam with the 35-year history of foundation and development. There are more than 100 stores of Mattana in Vietnam. Mattana’s product is the precise and careful combination of design, materials, and workmanship.

Mattana’ s product lines include shirts, trousers, and accessories for men such as leather wallets, socks, neckties, underwears.

The Concept

We build the brand image of confidence, masculinity, and sophistication for modern businessmen by the dark monotone palette. We prepare a concise simple yet high-class packaging for our customers – businessmen who always work with more than 100% of their power.


The minimal and modern design manifests the unique appearance of the products and delivers brand values and spirits. The packaging inspires the audience to discover the products more by revealing the straightforward and informative instructions.

“The new visual storytelling is evocative, real, and clear while the language demonstrates to the success of businessmen”
“A simple yet minimal packaging proves a powerful approach”