SkyMavis

Sector: Communications
Client: SKYMAVIS
Location: HCMC

Scope

Brand strategy
Logo
Visual identity
Brand guideline
3D Visual
Art direction

Slide show

Open the Future

Slide show

Design System

The key visuals are shaped by the brand concept “Open the Future”, using diverse geometric forms that symbolize the gateway to the future. The visual identity is brought to life with 3D design language and the Mascot, which helps to tell the brand’s story and effectively convey its message.

Logo

The new logo features an approachable, trustworthy, and more human-centric movement typeface design. The Mavis Bird symbol has been upgraded with a more mature appearance and an evolved personality. Now, the Mavis Bird is a guide in opening the door to the future.

Mascot

The Mavis bird is the brand mascot character, bold, lively and active. The mascot has details inspired from the real life mavis, including the brand signature winding key. All the mascot’s poses and action are made to express the brand personality and inspire audiences. The mascot creates a joyful and positive identity, serving as a guide to unlocking the potential of technology.

Communication

The new design system ensures consistency, optimizing communication and enhancing operational efficiency within the organization. The concept of “Open the Future” unveils the vibrant future of technology, driving ideal behind the journey to create a better world.

Result

1. Impact

→ “Open the Future” inspires, fosters connection, and activates a spirit of action within the organization.
→ Aligns purpose with Sky Mavis’s current and future ecosystem development strategy.

2. Shifting Perceptions

→ Makes technology benefits more accessible to users, offering greater ownership and value creation.
→ Sparks creativity, inspires product users, and enhances brand awareness.
→ Encourages partners to become part of building the future world.

3. Attracting Talents

→ Attract global and local talents.