Redcat Motion Identity
Client: Redcat motion
A motion agency telling their own kinetic stories
Established in 2013, Red Cat Motion is a video agency connecting brands with their audience by Animated Storytelling, Brand Visual Stories, Video Marketing, Infographics and Visual Innovation. The agency provides creative communication strategy and animated stories that are both rational and emotional.
From the beginning, Bratus defined Red Cat’s brand image with a strong, bold, trustworthy, innovative and energetic personality. We align these characteristics to a new brand experience based on their vision and animated storytelling, to maximize their exposure and solutions to customers.
Red Cat’s visual identity is distinctive and dynamic, including a full package of stationaries. The combination of narrative language, bold typography and the die-cut leopard mascot reflects the seamless and splendid movements. Physical interaction and light-shadow effect are calculated in each print’s die cuts, inspired from the optical Illusion of fundamental six-frame animation. The final products are carefully handcrafted, focused on structures, forms, shape labels as a refined commitment to customers experience.