• Lotte vn

    Lotte.vn introduces and provides consumers with the connection to variable retail categories of high quality Korean services .At that time,  Lotte.vn approached Bratus to help make them the lead brand in Vietnam shopping online market  by developing its identity , as well as high-standard and authentic user experience.

    We have been through a lot of extensive research of the same market competitors to define a different identity and strategy for Lotte.vn. Collecting all data , exploring the brand from other approaches ,inheriting the Lotte Group values yet still maintaining the consistency of the Brand, the concept are built up to initially express characteristic ,efficient for media and campaign launch in the future.

    Our Logo concept was inspired from the dot , which is a touch point between digital world and user, also means consumer in the shopping online community. We take into account people’s connection with distinct values by our One Stop Shop Strategy and Shop with One Click. The idea is that with just one click, the consumer can experience Lotte’s Unique,WholeHearted and Convenient service.

    The overlay circles in logo create the touch points. In a bigger vision, they form arrows from many directions then converge at destination point

    During working process, we deeply inherited and let ourself be inspired by the vivid colors of Korean digital and entertaining world to attract the attention of consumers, also symbolizing Lotte various fields.

logo lotte vn-bratus-branding agency vietnam-logo designer vietnam

logo lotte vn-bratus-branding agency vietnam

lotte logo grid-logo construction

 

Logosketch process-identity

branding agency vietnam-logo designer vietnam-jimmituan-brand identity design process

jimmituan-logo designer vietnam-graphic-brand

branding designprocess

lottevn-metting

lottevietnam

color 1 colors 2

grid on logo

icons

business card-identity design-bratus agency-cty bratus

bang keo do

xe giao hang

Ao

giao hang lotte vn

WEB lottevn

webmobilestock

poster template

 

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