Vincom poster key visual campaign
Vincom is a chain of commercial centers, owned by VinGroup. With more than 40 malls all around Vietnam, Vincom feature modern mixed-use space for exciting activities including shopping, cuisine, entertainment and recreational options.
To strengthen the brand image and relocate the brand positioning in consumer’s heart, Bratus was asked to design concept “Gift for life”. The campaign with multiple events is recognized by the master key visual “the red ribbon” and new image material, which will become a good foundation for media and marketing campaign.A Poster collection key visual are treated with models, digital and hand painting material. Refreshing, Modern and Trendy is the visual experience that we would like to introduce to Vincom’s consumer .
Concept carries the main message of Vincom a place full of happiness, recreation, exploration and surprise. The biggest gift from Vincom are the valuable, joyful and relaxing moments spending with family, friends and lovers.