Cocosin is one of the most favorite emerging clothing manufacturer and retailers for young people with 6 stores in Ho Chi Minh City, Ha noi and Da Nang. Bratus was commissioned to rebrand their identity and redefine the brand positioning , as well as personality aiming to market expansion, store chain opening and e-commerce
Since the brand’s inception, Cocosin have grown for 3 years. Keeping those core values, We adjusted the logomark and existing typeface into the modern, clean and more feminine one.
We thought about the visual identity that can transfer the fashion soul and feminine confidence through an elegant diamond. The visual was applied to specific shapes of business card, hangtag, clothing label,shoe packaging, signage and store environment. The whole identity system is combined with pastel color palette , including light pink, light blue and grey for an elegant and minimal feeling.
Website is highlighted with minimal photography and layout, together with content leading to a pleasant online shopping journey for consumers