Approach

Lab
transform TM

In our perspective, a brand can be transformed to higher level by reseaches, insights and strategies. Creative ideas and design solution create a big impact, stimulate emotion and connect with people’s minds and hearts.

That’s why we deliver strategic design system along with an unique and insightful narrative. We closely partner with our clients and explore all their principles: vision, culture, history, heritage, purpose to bring their brand to life.

WE SPECIALIZE IN TRANSFORMING COMPLEX RESEARCH DATA & STRATEGY INTO MINIMAL DESIGNS & VISUAL LANGUAGE.

Our
Thinking

A successful brand must own a big purpose, a smart strategy, a clarified set of values, an unique voice and a great brand association. Brand logo and brand image are meaningful messages amplified by regularly and consistently uses. In today communication, people are being exposed and absorbing visual contents at the fastest and fullest stage. That’s why we support our clients to build a brand visual strategy that can win customer’s minds and hearts.

Authentic
story

Every brand has a unique story to tell, driven by the brand values.

Platform
research

We explore and analyse brand’s platform, message, visual identity and how they connect.

Great
association

Brand association and purposes are the core principals of everything we do.

Inspiring
cultures

We establish self-developed brand cultures that inspires both internal and external.

Less is
more

Design needs to be simple visually in order to effectively communicate its message

Good
contents

Great online and offline contents from messages to stories are built to inspire customer’s action.

High
adaptability

We are flexible in skills and adaptable to the diversity of ideas and perspectives.

Focus on
details

Project’s target is executed accurately with our attention to details.